Appendix A: Creative brief template (Project Name)___________________________
Prepared by: ___________________________
BACKGROUND
Who is our audience?
What do they already know about our subject?
What misconceptions or misinformation might they have about it?
What do we want them to feel about the subject?
What do we want them to do about it?
CREATIVE
What is the stylistic approach best suited to our content and audience?
What other creative elements or resources should be considered?
What existing branding requirements exist?
What other platforms are contemplated?
TEAM
Who are the internal team on this project?
Who are the external team?
Who is the final decision-maker(s)? [no more than 2]
SCHEDULE
Script treatment due |
First ... |
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