INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Page numbers followed by f refer to figures.

A/B test, 179, 182

Action, 101

Ad hoc personae, 87

Agile (term), 6, 59

The Agile Manifesto, 199

All-hands meetings, 69

Amazon, 99, 179–180

Annual operating plan (AOP), 128–129

Apple, 209

Applied project learning template, 262, 264f

ARPA (average revenue per account), 227

The Art of War (Sun Tzu), 118–119

Assessment, of launch, 214–215

ATMs (automated teller machines), 98, 175

Attribute clusters, 259f–261f

Attributes, professional, 20–30

Automobile navigation systems, 7, 8

Average ...

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