CHAPTER4

INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER

Coming together is a beginning. Keeping together is progress. Working together is success.

—HENRY FORD

In no uncertain terms, product managers are expected to influence and persuade people who work in other functions to fulfill commitments and deliver results. This may seem like a simple concept, but like much great advice, it is easier said than done. As I indicated in Chapter 2, the recognized approach is the cross-functional product team. These teams are designed to unite people from different functions around common goals and to stimulate collaborative action. Furthermore, such teams can be optimally situated to coordinate work activities across all business functions. To reinforce ...

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