CHAPTER6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS
Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb.
—WINSTON CHURCHILL
Product managers, like entrepreneurs, should be knowledgeable and passionate about what they do. This passion is often rooted in the inherent challenge of competing and winning. Because you will ultimately be responsible for creating strategies for your products, you need a comprehensive perspective on the environment in which customers and competitors come together. When your market ...
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