CHAPTER7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY AND ROADMAPS
The future influences the present just as much as the past.
—FRIEDRICH NIETZSCHE
When I was a kid, I would visit the Museum of Natural History in New York City. The dinosaur skeletons always fascinated me, but I couldn’t figure out how the museum assembled a complete dinosaur because the bones seemed fused together. It was a puzzle. Later, I learned that the paleontologists assembled the material they had (real data) and fused it with clay (theory, hunches, or other “smarts”).
Strategic planning for products is like assembling a dinosaur skeleton. It means solving a complex series of problems (assembling the skeleton) based on past performance, current indicators, and other pertinent ...
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