Chapter 14
Presenting
“The only thing you have to sell is service.”
- Carolyn Satter, Production and Facilities Manager for the San Diego Theatres
It may be difficult to imagine that production managers may actually have to “sell” something. Mostly, we are expensing and spending money on things such as materials, supplies, venue rentals, etc., and we aren’t really in the business of “selling” anything. But that is different for the production manager in a presenting theatre. Unlike the production manager in a producing theatre, where we have to answer to directors, designers and upper management, the production manager in presenting theatre has to answer to “clients” who are renting the theatre to produce their own event. Being a presenting ...
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