CHAPTER 4 The Destructive Power of Disrespect
Just as respect triggers a complex release of neurotransmitters that bring about certain emotions, disrespect does the same. The results, however, are considerably different.
My personal experience with disrespect involves a former strategic partner. Working with a long-term client for several months, I created an opening for one of our partners to provide services through our company. The effort culminated in our making an on-site sales call at the client’s headquarters in Virginia. The call was spectacularly successful, and we ended up winning a contract worth almost $250,000. Even though most of that would go to our partner, I was thrilled with the outcome because my client was happy. More importantly, ...
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