Shaping the future
Strategy is about shaping the future. Corporate strategy is about shaping the future for an organisation. You use strategy to figure out how to achieve your purpose and ambitions. You move between where you want to go (ends) and what you need to do to get there (means). Great strategy is the quickest route from available means to desirable ends to shape your future.
Frequency: Every problem, every opportunity! Key participants: The whole organisation.
The Cheesecake Factory has grown into a billion-dollar corporation. Its recipe for success is based on a small number of strategic ingredients. The founder created a ‘unique concept with the broadest, deepest menu in casual dining’ and the best cheesecake he could make. They ...
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