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The Toyota Way
book

The Toyota Way

by Jeffrey Liker
December 2003
Intermediate to advanced
350 pages
10h 31m
English
McGraw-Hill
Content preview from The Toyota Way

Chapter 5The Toyota Way in Action: The "No Compromises" Development of Lexus

Even if the target seems so high as to be unachievable at first glance, if you explain the necessity to all the people involved and insist upon it, everyone will become enthusiastic in the spirit of challenge, will work together, and achieve it.

—Ichiro Suzuki, chief engineer of the first Lexus

Toyota is known as a very conservative company. When I first heard of this reputation in Japan in 1983, I was surprised. I had thought of Toyota as a very innovative company and that's why I was there—to learn about the innovative practices of Toyota that were dominating the auto industry. But informed Japanese just laughed and said Toyota is "very conservative, even by Japanese ...

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Publisher Resources

ISBN: 9780071392310