August 2015
Intermediate to advanced
384 pages
11h 34m
English
book
The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition
by Ned Herrmann, Ann Herrmann-Nehdi
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CHAPTER 13
Influencing, Getting Buy-In, and Connecting with Your Customers: Thinking Behind the Pitch
CHAPTER HIGHLIGHTS
Understanding how someone thinks provides clues about how that person will engage, influence, and drive his or her decision-making process.
Whether your customers are external or internal, everyone in business today is involved in selling.
Marketing, advertising, selling approaches, and products can all be analyzed ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.