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The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition by Ann Herrmann-Nehdi, Ned Herrmann

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  CHAPTER 13  

Influencing, Getting Buy-In, and Connecting with Your Customers: Thinking Behind the Pitch

Images

  CHAPTER HIGHLIGHTS  

Images  Understanding how someone thinks provides clues about how that person will engage, influence, and drive his or her decision-making process.

Images  Whether your customers are external or internal, everyone in business today is involved in selling.

  Marketing, advertising, selling approaches, and products can all be analyzed ...

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