O'Reilly logo

The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition by Ann Herrmann-Nehdi, Ned Herrmann

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

  CHAPTER 21  

Increasing Business Creativity and Innovation—Head First

Images

  CHAPTER HIGHLIGHTS  

Images  The brain is the source of creativity.

Images  Each of us has the mental diversity within us to be creative.

Images  Creativity and innovation are different, and both are important to business success.

  Each of the Whole Brain Thinking quadrants contributes to the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required