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The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition by Ann Herrmann-Nehdi, Ned Herrmann

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  CHAPTER 22  

Getting Business Results from Creative Thinking

Images

CHAPTER HIGHLIGHTS

Images  Just as creativity exists in every individual, creative potential exists in every organization.

Images  To unleash the full creative potential in an organization, leaders and managers have to make it “safe” for everyone to think creatively and provide a platform that allows people’s contributions to be heard.

  All good ideas should be either applied or saved and rewarded ...

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