May 2013
Intermediate to advanced
248 pages
6h 17m
English
What to write and how to write it
THIS CHAPTER COVERS:
• The kick-off meeting – turning ideas into an action plan
• Preparing a winning executive summary
• Creating the content for your bid
We have now reached the part in the process where you need to decide exactly what you’re offering the customer and how it will meet the customer’s needs (your ‘solution’). Following on from that point, you need to decide how you’re going to present that solution in writing.
It can be extremely daunting to be faced with a blank page and a blinking cursor, and the knowledge that you have only a limited amount of time to try to commit your ideas to paper. But please avoid the temptation to ‘just get something down in writing’, just so that you feel ...
