The Winning Bid, 2nd Edition

15

Based on a true story… the good, the bad and the ugly

Real-life examples from the world of bids

THIS CHAPTER COVERS:

•  The good – the London 2012 Olympic bid

•  The bad – techniques to avoid

•  The ugly – how not to do it

The good – the London 2012 Olympic bid

When it comes to ‘good’ bids, there’s one that stands so far above the rest that I knew I couldn’t write this book without including it. Featuring a celebrity cast, plot twists aplenty and the definitive fairytale ending, the story of this bid is an inspiration to anyone who’s ever started a competition with the odds stacked against them. It’s a bid that has parallels with the smallest of bids, and it can teach us an awful lot about the art of winning. It is London’s bid for the ...