Chapter 4
Culture Always Wins
Before my story continues, I need to tell you about how WordPress started. This isn't simply because it's a great story, although it is, but to introduce its culture as a character in this book. While I won't bore you with grand theories of anthropology (I'll leave that to the professors), I'm certain that to learn from a place, you have to study how its culture functions. A great fallacy born from the failure to study culture is the assumption that you can take a practice from one culture and simply jam it into another and expect similar results. Much of what bad managers do is assume their job is simply to find new things to jam and new places to jam them into, without ever believing they need to understand how ...
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