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The YouTube Formula
book

The YouTube Formula

by Derral Eves
February 2021
Beginner
352 pages
7h 38m
English
Wiley
Audiobook available
Content preview from The YouTube Formula

INDEX

  • 30% rule, 218
  • 50% rule, 217–218
  • 1984 (Apple ad), 156–157
  • A
  • A/B split testing, 275
  • Ackerman, Dave, 100–101
  • Action, thumbnails (examples), 199f
  • Active voice, usage, 205
  • Adpocalypse, 18
  • Ad revenue
    • case studies, 68–72
    • money, generation, 65–72
    • sharing, 13–18, 57
  • AdSense, 57, 78
    • Google usage, 14
    • impact, 72–73
    • program policies, 59
    • usage, 69
  • Advertisement revenue (ad revenue)
    • change/growth, potential, 65–66
    • sharing, 13–18, 57
  • Advertisements
    • impact, 154–157
    • value proposition, maintenance, 218–219
  • AdWords, 184
  • Affiliate links, 86
  • Affiliate marketing, 111
  • Algorithms
    • breakdown, 27
    • leverage, strategizing, 223, 229
    • surface features, 32–37
    • Watch time algorithm, 22–23
  • Analysis paralysis, 174
  • Analytics, 172
    • knowledge, 45
    • usage, 47, 293
    • Work Week Analytics, 54
  • Annotations, 124
  • Apex Legends, 82
  • Arbor Day Foundation, 90
  • Artificial intelligence, 21, 111
    • detection ability, 30–31
    • evolution, 22–24
    • goals, achievement, 28
    • impact, 298
    • information, consistency, 229
    • integration, 23
    • knowledge requirement, 133–134
    • sensitivity, 184
    • usage, 133
    • viewing pattern, creation, 235
  • A‐Team, The, 241
  • Attention. See Visual attention
    • attention‐grabbing words, usage, 208
    • disengagement triggers, 212–213
    • engagement, 211
      • mastery, 221
      • triggers, 212–213
    • span, 211
  • Audience
    • attraction, 42
    • behavior, patterns, 149
    • determination, 277
    • disconnection/confusion, 201–202
    • growth, paid strategies, 277–280
    • identification, 127
    • knowledge
      • AI requirement, 133–134
      • process, 134–141
    • normal audience, 184
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Publisher Resources

ISBN: 9781119716020Purchase Link