10The Data‐Driven, Human‐Centered Formula
It can't be that hard to start a YouTube channel that gets lots of views and subscribers. That teenager makes videos of himself goofing off with his friends, and he is a millionaire. I can do that. I'll just hit record, click upload, and watch the money pour in!
Unfortunately, I've seen way too many YouTube creators who started their channels thinking it would be easy. It doesn't take very many videos with little to no views before a creator gets frustrated. YouTube is harder than they thought it would be. We've all been there. You took a lot of time to plan, film, and edit, and you think you made a pretty darn good video … so why doesn't anybody want to watch it? Turns out the YouTube swimming pool is actually an ocean, and you're just a tiny fish in the sea. I'm always impressed when people keep grinding on YouTube without getting the results they want. It's super frustrating, but they refuse to give up.
I love YouTube, and I love helping YouTube creators and businesses. I'm lucky to work with all kinds of channels all over the world. No matter how big or small the channel is or what type of content they create, every YouTuber wants me to help them with the same thing: they want to grow. Some want to grow in views, some want to grow in subscribers, and some want to grow in money. Actually, different types of growth usually go hand in hand. When you get more views, you get more subscribers, and income growth generally follows.
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