The YouTube Formula

17Creating aYouTube ContentStrategy

YouTube's growth statistics change so fast that any number I give in this book will likely be outdated by the time you read it. According to Omnicore, current statistics show there are over 31 million YouTube channels. Not videos, channels. (The number of videos runs well over five billion.) Obviously, these millions of channels have topics or themes that range in variety across the board. There's a channel for anything you could imagine. By the millions. The sheer volume of channels, in addition to their inherent diversity, makes a one‐size‐fits‐all content strategy sound absurd and impossible.

In Chapter 13, you learned general strategies for storytelling and patterns of narration that work comprehensively. The same is true for your strategy to make that content: there are things that work, no matter what type of channel you have. If you want your channel to grow, your content strategy should be your top priority. As we talk about content strategy in this chapter, we'll talk about it in two parts:

1. Strategizing for your audience
2. Strategizing to leverage the algorithm

YouTube growth depends on your understanding how your content resonates with your audience so you can create more content like that. This includes things like your metadata and reengagement. Growth also depends on your understanding of data. YouTube gives us so much data that sometimes it can be overwhelming to decipher and utilize as we make more videos. All that data is ...