The YouTube Formula

14Feedback Is Queen

Content might be king, but feedback is queen. Your kingdom might muddle through with just one or the other, but you need both on the throne for your empire to thrive. You know how to make good content. Now you need to learn how to unlock the power of feedback to really grow.

We need to define feedback as it pertains to your YouTube channel. Most people probably think of human input when they hear the word feedback. You get positive and negative feedback from your partner, your boss, your mom, your friend, and your friend's mom. It is true that you should get human feedback about your content, but I'm also talking about data feedback from YouTube. Let's talk about both.

Human Feedback

First, human feedback. When it comes to your YouTube channel, you actually shouldn't seek feedback from your mom or your friend. If your mom is anything like mine, she'll tell you your video is great even if it's the worst video ever uploaded to the Internet. Or maybe you have the kind of mom who criticizes everything you do, and she would pick apart your video even if it's the best thing that ever happened to the Internet. Either way, she's the wrong person to ask. Why? Because she's not your audience.

This is why you don't start a new YouTube channel and then hound every Facebook friend and Instagram follower to go watch your new video. It's not the way to get the right subscribers and viewers. Their viewing behaviors are not the same as your ideal avatar. And their verbal ...