The YouTube Formula

5Why Most YouTube Channels Fail to Succeed

It's probably safe to assume you learned a lot about YouTube from Part I that you didn't think you came to this book for. Some of it may seem irrelevant to you at this point, but I promise it will all come together in the end. But let's be honest, you're here because you want to achieve massive success on the platform. Some creators define success as “x” amount of views or subscribers, but all YouTube success stories point to one thing: making money.

YouTube provides a place for people to share their passion with the world, and this is great, but do you know what is also great? When people get compensated for their passion. Making money is not a bad thing. This is why we are here, folks. You can spread your passion and make money doing it without being a sell‐out. In fact, the more money you make, the more you can spread your message to the world.

Maybe you've been working hard toward achieving YouTube success for a long time, but your efforts remain fruitless. Remember how I said your baby might be ugly? With this thought in mind, I invite you to put down your defenses and be open to what I am about to tell you:

It's not YouTube; it's you.

I have helped hundreds if not thousands of YouTube creators see things about their channels that they simply could not see on their own. I have learned from many YouTube “failures” over the years in order to change the things that were not working. I use quotation marks because I do not actually ...