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The YouTube Formula
book

The YouTube Formula

by Derral Eves
February 2021
Beginner
352 pages
7h 38m
English
Wiley
Audiobook available
Content preview from The YouTube Formula

21Try, Fail, Analyze, Adjust: Your YouTube Success

Let me leave you with a story of an amazing YouTube family. Jase and Rachel Bennett's YouTube channel is The Ohana Adventure, or TOA, as they call it. It's a family vlog channel that provides a comfortable lifestyle for the Bennett family, but it wasn't always that way. In 2013, Jase had gotten his longboard brand, jaseboards, into Costco and other big retail spaces when an underwater skateboarding video went viral on YouTube. Jase saw an opportunity on YouTube for his wife, Rachel, who had been a regular blogger for many years. Rachel liked the idea of starting a family vlog, so TOA was born.

Rachel began vlogging without much direction. In the beginning, she didn't even watch other YouTube channels to see what other vlogging families were doing. But she did do something powerful: she found her Why. She wanted to be one of those families who could inspire others to nurture healthy family relationships by having fun together. It took nine months to get any views, and when the channel hit a hundred subscribers, it felt amazing (as good as a million subscribers would feel down the road).

One video in particular boosted TOA's YouTube success. Rachel did a “How to Shave Your Legs” video with her preteen daughter. This triggered a nice run with monetization that made Jase decide to quit his job and go full time on YouTube with his family. The Bennetts filmed everything in the regular life of a family, including the “ah‐oh” moments, ...

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Publisher Resources

ISBN: 9781119716020Purchase Link