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Tokenomics
book

Tokenomics

by Sean Au, Thomas Power(GBP)
October 2018
Intermediate to advanced
486 pages
9h 59m
English
Packt Publishing
Content preview from Tokenomics

Chapter 8. White Paper, Website, and Team

Tip

You never get a second chance to make a good first impression.

There are lots of ingredients that go into a nicely baked ICO, but arguably the most important are the white paper, the website, and the team. The white paper has continued to evolve from a very academic-style paper, to in some cases a marketing brochure, but regardless of its form, it continues to be, for better or worse, the standard "must-have" document that all ICOs need to produce.

A white paper communicates a lot of things, but the main concept is an idea. The next step is to create a website because it is almost inconceivable in this day and age for a business or brand of any sort not to have an online presence. A website is also used ...

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Publisher Resources

ISBN: 9781789136326