book

Tokenomics

by Sean Au, Thomas Power(GBP)

October 2018

Intermediate to advanced

486 pages

9h 59m

English

Packt Publishing

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Thomas and I
About the authors
Who this book is for

Download the color imagesConventions used
Reviews
A network of marketsThe Internet of informationThe Internet of value
Micro and macroFirst occurrence of the word
What does the current tokenized economy look like?What is tokenization?The tokenization of everything
Bitcoin – in the beginningDigiCashE-goldB-moneyBit goldLiberty DollarWhy did Bitcoin succeed?How was Bitcoin born?TrustDecentralizationTransparencyConsensusOther ways to achieve consensusWhat is Bitcoin?What is a coin?Mining BitcoinIs Bitcoin money?Open source
Namecoin – the first altcoinLitecoin – the silver to Bitcoin's goldPre-miningPrimecoin – finding new prime numbersOther altcoinsLessons learned
The definitionsISO/TC 307 – Blockchain and distributed ledger technologiesWhat is a distributed ledger?What does a blockchain look like?Storing information on the blockchainOp ReturnScalingIOTAColoring bitcoins
Smart contracts in BitcoinScriptEthereumSmart contracts in EthereumWhat does an Ethereum smart contract look like?The most unfortunate famous smart contract – the DAOFees in Ethereum smart contracts
Participating in an ICOThe fastest ICO raisesNetwork congestionThe Useless Ethereum Token
What is an ICO?The ICO acronymWhat is a token?The difference between coins and tokensDifferent types of tokensCryptocurrency coins or payment tokensUtility tokensSecurity or asset tokensCommon ICO terminologies and acronymsERC20/EIP20Changing the promiseThe dot-com versus dot-coin bubbleMarket capitalizationCirca 1994 and emailCelebritiesThe numbersBitcoin versus the NasdaqThe bustRisk in ICOsInfrastructureEducationICO road mapsWorking with new technologiesToken saturationCommunity saturationGreater fool theoryA new era of ICO innovationInnovation in the ICO mechanismGoing privateWell-known advisorsCreative discountingSecond roundInnovation in ICO ideasHealth tokensDigital identitySupply chainEnergySummary
ICOs on the Bitcoin blockchainOmni (OMNI) (formerly MasterCoin)MaidSafe (SFE) on OmniTether on Omni
Storj (SJCX)Factom (FCT)Ripple (XRP)How did Ripplepay work?When was Ripple created?FundingXRP coinThe purpose of XRP
NxtEthereumLisk (LSK)Waves (WAVES)Tezos (XTZ)NEM (XEM)Side note – proof of importance
Augur (REP)ICONOMI (ICN)EOS (EOS)Bancor
IOTAHashgraph
The purpose of a tokenThought experiment #1 – monetizing excess digital storageThought experiment #2 – monetizing excess processing powerThought experiment #3 – payment cardsThought experiment #4 – messaging platformsThought experiment #5 – decision-making platforms
SaaS analogy
Existing companies running ICOsGameCredits (GAME)Kin from Kik (KIN)Brave's BATEastman Kodak Company – KODAKOneNew companies running ICOsHumaniqOther new companies
Step one – the purpose of the tokenWhat does the token do?Side note: multiple tokensStep two – existing token or custom token?Token toolsStep three – do you need a blockchain?Side note: public or private blockchain?ResourcesCoinbaseConsenSysPublic Trello boardToken questionnaire
Security tokens and the SECWhat is an investment contract?The Howey Test (US-based companies)US citizensAML/KYCSEC statements
Singapore (http://www.mas.gov.sg/)Canada (https://www.securities-administrators.ca/)China (http://www.pbc.gov.cn/)Switzerland (https://www.finma.ch/)Hong Kong (https://www.sfc.hk/)Australia (https://asic.gov.au/)South Korea (http://www.fsc.go.kr/)Estonia (https://www.fi.ee/)Europe (https://www.esma.europa.eu/)United Kingdom (https://www.fca.org.uk/)New Zealand (https://fma.govt.nz/)The SEC comes knockingThe DAOHarbourProtostarrPlexCoinMunchee
Crypto ValleyLLC, Ltd, GmbH
SAFT
Token supply and distributionDistributionEOS distributionThe presales strategy and bonusesNo bonusesCase study – CivicThe Civic AppThe Civic tokenCryptobeerKyber NetworksBonusesEthereumWavesFirstBloodHumaniqTenXTezosSynereoNEMPresales or pre-ICO and private salesOmiseGoSimple TokensTelegramVesting periodsHard cap, soft cap, and no capUncapped ICOsEthereumTezosCapped ICOsSoft capHard capHidden caps and presales: AragonDynamic ceiling – StatusReverse Dutch auction – GnosisToken mechanics considerationsSummaryReferences
The white paperOther colored papersYellow paperGrey paperGreen papersLight paperMauve paperFirst-generation white papers – lots of mathsSecond-generation white papers – colorThird-generation white papers – project timelinesFourth-generation white papers – the executive summaryWhite paper content considerations
What is this and how does it work?Token detailsBlogs
The hacker, hustler, and hipsterAdvisors
The deeper meaning of being social
How has social media arisen?Why is social media important?Your brand, your voice, your face, and your profileOrganizationORS®OpenRandomSupportiveORS® and social mediaCase study: Thomas PowerTwitterSo what does the future hold?Where is social media going?
Factom
People are more interested in who you are than what you doWhat's the relationship between influencers and ICOs?Influencers in the crypto communityYouTube influencersIan BalinaInfluencer ICO platformsKylie JennerSummary
The state of ICO marketingDon't underestimate the workloadKey campaign elements and phasesBuild-up to brand/site launchBuild-up to seed funding (private pre-sale)Build-up to the public ICOPost-ICO and ongoing community development and engagement
Quality of the brand and the presentationMind your grammarProducts with real usersPay-per-clickAlternative social mediaTelegramEmail marketing
PartnershipsPublic relationsNetworking into investor groups – without this, the ICO diesBitcointalkBounty campaignsSignature campaignsAirdrops
ICO listings and ratingsEventsGDPR and marketing
ICO expert voice – Nick Ayton, founder 21Million TV, Chainstarter
There is only one BitcoinThe killer app
ICOsTokenization of securities and real-world assetsNon-fungible tokens (NFT)Token volumes, saturation, and communicationThe Internet of ThingsTokens in a virtual world
DecentralizationDecentralized exchangesCase study – TenzorumWhat problem does Tenzorum solve?Tenzorum componentsThe Internet of BlockchainsCosmosPolkadotOther cross-ledger blockchainsGovernanceOn-chain/Off-chain governanceAuditchain
The privacy of cash and coinPrivacy coins versus coins with privacy featuresMoneroZcashDashVergeCase study – Hedera hashgraphThe Hedera nameConsensusLicensing modelThe networkThe platformQuantum blockchainsClassical computerQuantum computersSuperpositionEntanglementWhat can be used as qubits?The link to cryptographyThe link to blockchainsGovernments and societyFree society
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