Chapter 2What the Pros are Doing


Popular Podcasts


“Podcasting grants me the terrifying freedom to make something as well as I know how. There’s no excuses.

No editors, no production executives, no advertisers, no English teachers telling me what I can and can’t do. It’s just my voice and my words and a microphone. If it sucks there’s no one else to blame. And that’s terrifying.

But there’s also no one to hold me back. And that’s liberating. I CAN GET IT OUT THERE.”

—Patrick McLean, The Seanachai

One of the first questions a new podcaster asks (right after, How can I make money?) is, What makes a podcast popular? It’s a topic that can seem nebulous—either you’ve “got it” or you don’t. But the podcasters who have ...

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