Chapter 2What the Pros are Doing
“Podcasting grants me the terrifying freedom to make something as well as I know how. There’s no excuses.
No editors, no production executives, no advertisers, no English teachers telling me what I can and can’t do. It’s just my voice and my words and a microphone. If it sucks there’s no one else to blame. And that’s terrifying.
But there’s also no one to hold me back. And that’s liberating. I CAN GET IT OUT THERE.”
—Patrick McLean, The Seanachai
One of the first questions a new podcaster asks (right after, How can I make money?) is, What makes a podcast popular? It’s a topic that can seem nebulous—either you’ve “got it” or you don’t. But the podcasters who have ...