Chapter 19Podcasting as a Marketing Tool

IN THIS CHAPTER

• Business in General

• Movies, TV, and Radio

• Churches and Nonprofits

• Education

• Nongovernmental Organizations

• Government Agencies

• Where to Go from Here

“Partially we’re doing it because it’s cool. We have the ability to do it, and it’s a good community tool. It’s also another facet of the marketing strategy—right now everyone who listens is already part of the Lulu community, but we hope that we can soon reach potential interested creators and users of Lulu. And who knows? Maybe we’ll be able to get people in the Lulu community to do their own podcast.... One of the things that Lulu is always working on is improving our community, and [podcasting has] been an asset to the growth ...

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