Chapter 15Getting the Word Out
IN THIS CHAPTER
“Just because you made a great podcast does not mean you are done. Now you need people to listen to it. Getting listeners is the final step. There are so many free advertising resources on the Internet like forums, chat rooms, and such. If people don’t find out about your show, it is nobody’s fault but your own.”
—Gary Leland, PodcastPickle.com
When it comes to potential listeners of your podcast, you will be going after four distinct groups (see Figure 15.1):
• Your friends and family
• Other podcasters
• Current podcast listeners
• The rest of the world
Figure 15.1. Groups of potential listeners ...
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