Chapter 3. Twitter, the Multipurpose Platform

Describing Twitter, a platform limited to 140 characters, as "versatile" almost seems impossible—but truly that's what it's become. Twitter's full versatility has not even been tapped out yet. It seems like every few weeks, another innovative use of Twitter comes to light. The value of these diverse uses varies, but you can't evaluate them for your organization unless you first know they exist—and that's what we hope to accomplish in this chapter.

Chapter Contents

  • What Twitter Can Accomplish

  • Key Questions to Consider for Branding

  • Case Studies: How Companies Are Using Twitter

What Twitter Can Accomplish

At the start, Jack Dorsey and the rest of Twitter's creators didn't completely realize the far-reaching ...

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