When I first met Hollis in New York, we were both writing for ClickZ (, an online publication for digital marketing professionals. We were getting ready for the ClickZ session at the Search Engine Strategies conference and talking about how social media had become a factor in search optimization programs. Hollis was presenting a set of case studies on the use of Twitter in the context of search and practical, applied business marketing. It was at this session that I saw in Hollis a source, a real insight into how to use Twitter effectively. Mostly what impressed me was the way in which she was able to simply and clearly convey what she knew, to show the people in the audience how to do what she had done. Those are ...

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