Part IV. Month 3: Maintain Your Twitter Presence

You now have the fundamentals to market your business through Twitter. Part IV teaches you how to maintain, learn from, and refine your efforts according to how well they help you reach your goals. Some of this will be based on your ability to institutionalize your Twitter marketing efforts. You may even want to take your campaign to the next level, opening up to multiple Twitter accounts to accomplish multiple goals. You might also want to prepare for any backlash that could occur against your company. In Month 3, we'll help you through these various scenarios and build your Twitter confidence before you set out on your own.

Get Twitter Marketing: An Hour a Day now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.