Book description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines.
Table of contents
- Cover
- Title page
- Dedication
- Contents: Alphabetical
- Contents: Categorical
- Foreword
- Introduction
- 80/20 Rule
- Accessibility
- Advance Organizer
- Aesthetic-Usability Effect
- Affordance
- Alignment
- Anthropomorphic Form
- Archetypes
- Area Alignment
- Attractiveness Bias
- Baby-Face Bias
- Biophilia Effect
- Cathedral Effect
- Chunking
- Classical Conditioning
- Closure
- Cognitive Dissonance
- Color
- Common Fate
- Comparison
- Confirmation
- Consistency
- Constancy
- Constraint
- Contour Bias
- Control
- Convergence
- Cost-Benefit
- Defensible Space
- Depth of Processing
- Design by Committee
- Desire Line
- Development Cycle
- Entry Point
- Errors
- Expectation Effect
- Exposure Effect
- Face-ism Ratio
- Factor of Safety
- Feedback Loop
- Fibonacci Sequence
- Figure-Ground Relationship
- Fitts’ Law
- Five Hat Racks
- Flexibility-Usability Tradeoff
- Forgiveness
- Form Follows Function
- Framing
- Freeze-Flight-Fight-Forfeit
- Garbage In–Garbage Out
- Golden Ratio
- Good Continuation
- Gutenberg Diagram
- Hick’s Law
- Hierarchy
- Hierarchy of Needs
- Highlighting
- Horror Vacui
- Hunter-Nurturer Fixations
- Iconic Representation
- Immersion
- Inattentional Blindness
- Interference Effects
- Inverted Pyramid
- Iteration
- Law of Prägnanz
- Layering
- Legibility
- Life Cycle
- Mapping
- Mental Model
- Mimicry
- Mnemonic Device
- Modularity
- Most Advanced Yet Acceptable
- Most Average Facial Appearance Effect
- Normal Distribution
- Not Invented Here
- Nudge
- Ockham’s Razor
- Operant Conditioning
- Orientation Sensitivity
- Performance Load
- Performance Versus Preference
- Personas
- Picture Superiority Effect
- Priming
- Progressive Disclosure
- Propositional Density
- Prospect-Refuge
- Prototyping
- Proximity
- Readability
- Recognition Over Recall
- Red Effect
- Redundancy
- Rosetta Stone
- Rule of Thirds
- Satisficing
- Savanna Preference
- Scaling Fallacy
- Scarcity
- Self-Similarity
- Serial Position Effects
- Shaping
- Signal-to-Noise Ratio
- Similarity
- Stickiness
- Storytelling
- Structural Forms
- Symmetry
- Threat Detection
- Three-Dimensional Projection
- Top-Down Lighting Bias
- Uncanny Valley
- Uncertainty Principle
- Uniform Connectedness
- Veblen Effect
- Visibility
- Visuospatial Resonance
- von Restorff Effect
- Wabi-Sabi
- Waist-to-Hip Ratio
- Wayfinding
- Weakest Link
- Credits
- Acknowledgments
- About the Authors
- Index
- Copyright Page
-
Footnote
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Product information
- Title: Universal Principles of Design, Revised and Updated
- Author(s):
- Release date: January 2010
- Publisher(s): Rockport Publishers
- ISBN: 9781610580656
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