Universal Principles of Design, Revised and Updated
by William Lidwell, Kritina Holden, Jill Butler
Recognition Over Recall
Memory for recognizing things is better than memory for recalling things.
People are better at recognizing things they have previously experienced than recalling those things from memory. It is easier to recognize things than recall them because recognition tasks provide memory cues that facilitate searching through memory. For example, it is easier to correctly answer a multiple-choice question than a short-answer question because multiple-choice questions provide a list of possible answers; the range of search possibilities is narrowed to just the list of options. Short answer questions provide no such memory cues, so the range of search possibilities is much greater.1
Recognition memory is much easier to develop than ...
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