Universal Principles of Design, Revised and Updated
by William Lidwell, Kritina Holden, Jill Butler
Inverted Pyramid
A method of information presentation in which information is presented in descending order of importance.
The inverted pyramid refers to a method of information presentation in which critical information is presented first, and then additional elaborative information is presented in descending order of importance. In the pyramid metaphor, the broad base of the pyramid represents the least important information, while the tip of the pyramid represents the most important information. For example, in traditional scientific writing, a historical foundation (tip of the pyramid) is presented first, followed by arguments and evidence, and then a conclusion (base of the pyramid). To invert the pyramid is to present the important information ...
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