Skip to Content
Universal Principles of Design, Revised and Updated
book

Universal Principles of Design, Revised and Updated

by William Lidwell, Kritina Holden, Jill Butler
January 2010
Intermediate to advanced
272 pages
8h 42m
English
Rockport Publishers
Content preview from Universal Principles of Design, Revised and Updated

Face-ism Ratio

The ratio of face to body in an image that influences the way the person in the image is perceived.1

Images depicting a person with a high face-ism ratio—the face takes up most of the image—focus attention on the person’s intellectual and personality attributes. Images depicting a person in a low face-ism ratio—the body takes up most of the image—focus attention on the physical and sensual attributes of the person. The face-ism ratio is calculated by dividing the distance from the top of the head to the bottom of the chin (head height) by the distance from the top of the head to the lowest visible part of the body (total visible height). An image without a face would have a face-ism ratio of 0.00, and an image with only a face ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Universal Principles of Design, Updated and Expanded Third Edition

Universal Principles of Design, Updated and Expanded Third Edition

William Lidwell, Kritina Holden, Jill Butler
Interaction Design, 6th Edition

Interaction Design, 6th Edition

Yvonne Rogers, Helen Sharp, Jennifer Preece

Publisher Resources

ISBN: 9781592535873