Universal Principles of Design, Revised and Updated
by William Lidwell, Kritina Holden, Jill Butler
Face-ism Ratio
The ratio of face to body in an image that influences the way the person in the image is perceived.1
Images depicting a person with a high face-ism ratio—the face takes up most of the image—focus attention on the person’s intellectual and personality attributes. Images depicting a person in a low face-ism ratio—the body takes up most of the image—focus attention on the physical and sensual attributes of the person. The face-ism ratio is calculated by dividing the distance from the top of the head to the bottom of the chin (head height) by the distance from the top of the head to the lowest visible part of the body (total visible height). An image without a face would have a face-ism ratio of 0.00, and an image with only a face ...
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