Universal Principles of Design, Revised and Updated
by William Lidwell, Kritina Holden, Jill Butler
Life Cycle
All products progress sequentially through four stages of existence: introduction, growth, maturity, and decline.
All products progress through stages of existence that roughly correspond to birth, life, and death. For example, a new type of electronic device is envisioned and developed; its popularity grows; after a while its sales plateau; and then finally, the sales decline. Understanding the implications of each of the stages allows designers to prepare for the unique and evolving requirements of a product over its lifetime. There are four basic stages of life for all products: introduction, growth, maturity, and decline.1
Introduction
The introduction stage is the official birth of a product. It will at times overlap with the ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access