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Unrelenting Innovation: How to Build a Culture for Market Dominance by Gerard J. Tellis

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Chapter 8

Culture Versus Alternate Theories: Arguments and Evidence

Arguments and Evidence

 

Culture isn't just one of the drivers. It is the driver of the innovation of firms.

THE PRIMARY THESIS OF this book is that the culture of a firm drives its innovativeness, or the degree to which it introduces radical innovations. Chapter 1 gives a synopsis of the meaning of culture and subsequent chapters detail each component of culture. Critics may argue that the examples in each chapter have been cherry-picked to support that particular example of culture. Such critics may want to see broad cross-sectional evidence in support of culture as the primary driver of innovativeness. This chapter provides such evidence.

The need for evidence is especially ...

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