CHAPTER 3

Images

Give It Away

I have observed, throughout life, that a man may do an immense deal of good, if he does not care who gets the credit for it.

—Father Strickland, Jesuit priest, 1863

Randy was ready to make an impact.

A large 100-year-old manufacturing company was struggling to keep pace with the market, and recent layoffs would only serve as a temporary Band-Aid. In the wake of those moves, a newly installed CIO was determined to help turn the tide. She challenged her IT group to introduce more innovation into every facet of the organization. “We need more ideas on the table, and once those ideas are validated, we need them out to market ...

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