September 2025
Beginner to intermediate
200 pages
5h 48m
English
Content preview from Using Creativity and Data in Marketing
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PRAISE FOR USING CREATIVITY AND DATA IN MARKETING
Logic and magic seem like they belong to separate worlds. But it is their unique combination that creates massive impact. Tom Ollerton understands this and goes on to explain it in an integrated fashion – with evidence, with facts, with stories, with anecdotes. This book informs, inspires and, importantly, makes you think. Many authors attempt to solve the problem. Very few try to provoke better solutions. If you want the latter, you are reading the right book.
Aparna Sundaresh, Global Chief Marketing Officer, De’Longhi Group
Using Creativity with Data is a sharp, timely exploration of how marketers can turn data from a blunt instrument into a creative superpower. It reflects what I believe in: ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.