September 2025
Beginner to intermediate
200 pages
5h 48m
English
Content preview from Using Creativity and Data in Marketing
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FURTHER READING
Belk, R W, Sherry, J F and Wallendorf, M (1988) A naturalistic inquiry into buyer and seller behaviour at a swap meet, Journal of Consumer Research, 14 (4), pp 449–70
Bernays, E (1923) Crystallizing Public Opinion, New York: Boni & Liveright
Creswell, J W (1998) Qualitative Inquiry and Research Design: Choosing among five traditions, Thousand Oaks, CA: Sage
Dichter, E (1964) Handbook of Consumer Motivations: The psychology of the world of objects, New York: McGraw-Hill
Field, P and Binet, L (2013) The Long and the Short of It: Balancing short and long-term marketing strategies, IPA.
Hill, K (2012) How target figured out a teen girl was pregnant before her father did, Forbes, 16 Feb, www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ ...
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