September 2025
Beginner to intermediate
200 pages
5h 48m
English
Content preview from Using Creativity and Data in Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
FOREWORD
My fascination with the power of data began in the late 1990s, before the commercial years of the internet. I was working in marketing for a big automotive brand, and we spent a ton of money on sponsorships and media. However, the process of spending large amounts of money and waiting six months to see what sales were like became unsatisfying. That all changed when I was asked to take on a stretch assignment and think about how this company should engage with the internet.
As consumers began to engage with brands online, I became driven by curiosity about what the trail of data could reveal – like breadcrumbs leading to insight that could be used for creative, or the product, or the experience... it was in this moment that I had a pivotal ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.