September 2025
Beginner to intermediate
200 pages
5h 48m
English
Content preview from Using Creativity and Data in Marketing
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02 From analogue to algorithms
This isn’t a yawn-inducing history lesson, I promise. But if you want to know why we do the weird stuff marketers do today, you need a quick rewind through marketing’s greatest hits. Let’s quickly look at how data and marketing have always gone hand in hand.
It’s a cold day in winter and I’m attending an advertising event in London. It’s a significant event in the marketing industry that offers brands and agencies insights into how to get more sales online. This should be the fusion of the highest levels of creativity and technology but the event by industry standards is small. Getting customers to part with their hard-earned cash online isn’t new but this event doesn’t feel like an exploding part of the industry. ...
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