September 2025
Beginner to intermediate
200 pages
5h 48m
English
Content preview from Using Creativity and Data in Marketing
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LIST OF CONTRIBUTORS
If you want to understand modern marketing where data and creativity collide, you need to learn from people who’ve actually helped shape the way it works. The people I interviewed have tested their theories on real campaigns, made real mistakes, sparked real change and still want to learn more.
The contributors to this book are those kinds of people.
Some are professors who’ve shaped the way the industry thinks. Others are founders who’ve built companies to solve problems they couldn’t ignore. There are the disruptors, the deep thinkers, the technologists, the analysts, the creatives, the cynics, the optimists and the people who somehow manage to be all of the above in one conversation.
Together, they represent brands you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.