Chapter 10
Selling an OSBI project to the business
The fact is that the value of BI is not always self-evident. Organizations have struggled for years to sell the value of BI beyond data consolidation and faster query delivery. Depending on the type of analytics applications and who in the company is sponsoring the project, BI’s value proposition might be more or less difficult to prove. I have spoken with many companies that have reiterated this point while being very adamant that although they are satisfied with their use of BI, they may have put more thought into how to sell the value of BI and how to measure the benefits received through its use. Therefore, irrespective of the type of BI deployment, the ability to sell the value of BI and ...
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