© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_10

10. Conclusion: The Big Picture

W. Craig Tomlin1 
Cedar Park, Texas, USA

You know the old saying, right?

If at first you don’t succeed…

Hang with me for a moment during this next story, as there is a UX moral to it, I promise…

When the wonderful woman who today is my wife and I first met, we were working in separate departments at an insurance company in California. I had seen her in the hallways, a woman with beautiful blonde hair, dazzling eyes, and a positive, energetic attitude that was infectious.

Our first true date was a drive along the beach in Malibu. I took her to several of my favorite ocean overlooks, including a nice parking area that sat ...

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