September 2018
Beginner
205 pages
4h 32m
English
book
UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
by W. Craig Tomlin
Content preview from UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize WebsitesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
A/B testing
Acquisition data
organic search keyword data
paid media
paid search keyword
referral
source/medium report
Automated eye tracking
fixations
heatmap
Little Black Dress page
opacity view
results
programs page
Shop page
WHY, behavioral UX data
B
Behavioral UX data
acquisition data (
see
Acquisition data)
conversion data
description
eCommerce
engagement data (
see
Engagement data)
evaluation
findings
sources
technical data
browser and OS
mobile devices
mobile overview report
page timings google analytics report
screen resolution report
site speed overview
speed suggestions
types
WHY data
Business-based design personas
C
Calls to action (CTAs)
Card sorts
Click tests
Click-Through Rate (CTR)
Conduct behavioral UX data analysis
Conduct UX and usability testing
Consumer design ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.