© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_2

2. What’s a Persona?

W. Craig Tomlin1 
Cedar Park, Texas, USA

Step 1 of your UX optimization process is to define a Persona, or use already existing Personas if they are available.

So exactly what is a Persona, and why is it important? For purposes of UX and UX optimization,

“A Persona is a representation of the most common users, based on a shared set of critical tasks.”

Defining Personas is the first step in any UX optimization process. That’s because it is critical for you to know who you are trying to improve the website for. Here’s why.

When I slave with loving, tender care over my websites, spending hours and hours making them the best they can ...

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