March 2021
Beginner
299 pages
7h 10m
English
Content preview from UX Strategy, 2nd Edition
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[ Index ]
A
About Face (Cooper), 51
A/B testing, 248–255
action stage, marketing funnel, 234
Adobe XD, 184
advertising
recruiting user research participants, 211–215
testing landing page design, 238–241, 248–255
Airbnb for Weddings, 49, 79, 82
analysis of the competition, 109–144
benchmarking, 118–120
Competitive Analysis Brief, 124–136
logical groupings, 118
scan, skim, and color-code the matrix, 114–116
steps in conducting, 114–124
SWOT analysis, 120–124
analysis phase, online user research, 202, 223–226
animations, rapid prototyping, 191
annual report, finding competitor’s, 92
Art of War (Sun Tzu), 9
assumptions
creating provisional personas, 50–54
customer segment problem identification, 49–50
versus hypotheses, 180
validating in campaign design, 251
validating value proposition, 63, 68–70, 202
AutoWaschen campaign, 244, 246, 258–260
awareness stage, marketing funnel, 233
B
B2B (business-to-business) solutions
competitive research considerations, 91
LinkedIn for designing conversions, 237
online user research participants, 213
provisional persona consideration, 52
user versus customer, 16
B2C (business-to-consumer) solutions
identifying customer needs and goals, 58
user versus customer, 16
Balsamiq, 184
Bazzell, Michael
Open Source Intelligence Techniques, 93
behaviors and motivation, provisional persona creation, 57–58
Bell, Genevieve, 200
benchmarking in competitive analysis, 118–120
Bensoussan, Babette ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.