March 2021
Beginner
299 pages
7h 10m
English
Content preview from UX Strategy, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
[ Preface ]
Strategy is about connecting the dots. It requires you to look at what’s happened in the past and what’s going on in the present to make better guesses about the future. People who do strategy need to be inquisitive, objective, and fearless. They need to be risk-takers who, metaphorically speaking, stalk and kill their prey by going for the throat. Just like the black-backed jackal on the cover of the book.
User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a practice that, when done empirically, provides a much better chance of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code.
This book presents a solid framework on the practice of UX strategy. It is geared specifically for inventing innovative products and takes you through numerous lightweight techniques that you can use regardless of your work environment. The basic principles of business strategy do not need to be a mystery requiring somebody with an MBA to understand. Strategy, just like design, is something that you can master only by practicing it.
Who Should Read This Book?
This book addresses the large knowledge gap between product design and business strategy. It was written with the following types of product makers in mind.
Product/UX strategist, product manager/owner, entrepreneur, or member of a corporate innovation team
You want to lead your team—designers, developers, marketers, and ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.