November 2022
Intermediate to advanced
300 pages
4h 4m
Japanese
Content preview from UX戦略 第2版 ―革新的なプロダクト開発のためのテクニック
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
5章
競合分析
「分析」とは、科学的/非科学的な手法とプロセスを巧みに駆使して
データや情報を解釈し、意思決定者のために示唆に富んだインテリジェンスを
見つけ出した上で、彼らにアクショナブルな提案をすることである。＊1
──バベット・ベンスーサン、クレイグ・フライシャー、2007年
市場を徹底的に調査したら、断片的なミクロの情報からマクロなインテリジェンス、知見を引き出す作業に進む。この章では、4章で進めてきたあらゆる調査から重要な発見を抽出するためのシステマティックなテクニックを示していく。章を読み終える頃には、競合ベンチマーキングの進め方、業界動向の見極め方、考えたこともなかったようなビジネスモデルの見つけ方がわかっているはずだ。あなたには、プロダクトの生き残りを第一に考える立場から、この先どのように進むべきかを提案できるようになっていただきたい。つまり、「基本要素1：ビジネス戦略」を立てられるようになるということだ（［図5–1］）。
5.1 ｜ 大物プロデューサーのバリュープロポジション第2部
3章で途中まで話したドラマに戻ろう。
我らがUXストラテジスト、ジェイミーは、ハリウッドのある撮影所のバンガローで大物プロデューサーのポールと裕福で多忙な男性のためのショッピングサイトというアイデアについて話をしていた。
ちょうどポールがこのバリュープロポジションなら彼個人の問題も解決してくれると話していたところだ。
バンガローの中
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.