November 2022
Intermediate to advanced
300 pages
4h 4m
Japanese
Content preview from UX戦略 第2版 ―革新的なプロダクト開発のためのテクニック
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9章
コンバージョンのためのデザイン
私の進歩の大半は間違いによるものだ。
どれがそうかは、そうでないものを取り除けばわかる。＊1
──R・バックミンスター・フラー
顧客の獲得と維持に成功する機会を増やすには、絶えず戦略を練り直していなければならない。その過程で間違うことは避けられない。人々に自分のバリュープロポジションを知ってもらうことから彼らを生涯顧客（Engaged Customer）に変えるまでのあらゆることを戦略化し、効率のよいファネルをデザインする必要がある。これはすべての基本要素を結びつけるものになる（［図9–1］参照）。
前章では、少数のターゲット顧客から定性的なフィードバックを得る方法を学んだ。この章では、ビジネスアイデアとマーケティングチャネルを検証するために、ランディングページとオンライン広告分析を使って、前章よりもずっと多くのターゲット顧客から定量データを集める方法を示す。
日記より。
▶1983年9月23日（金）
今日はあまりいい日じゃなかった。また家から学校まで歩いて行かなきゃならなかった。うちの高校の生徒は私以外みんな車を持ってる。みんなお高くとまった金持ちの子たちよ。それから、歴史のクラスにいるあのバカ、私が教室に入ってくるたびに「ミッシェル」をフンフンうなるのを止めてほしいものだわ。ビートルズの有名な曲から名前を付けるなんて、うちの親はなんてダサいの？ 1966年生まれの女の子は世界中みんなミッシェルだとでも言うのかしら。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.