8 You really can try this at home!
It’s your turn now.
You’ve made your way through the seven preceding chapters of this little book (or, at least, we’ll humor ourselves with the thought that you haven’t cheated by skipping to this point to see how the book ends). You’ve traveled with us along a path through the five dimensions of a values-driven business, reviewing how you can relate to your employees, your suppliers, your customers, your community, and the environment in mutually beneficial ways. We’ve described some of the practical steps you can take to live your values—changing the world, making money, and having fun along the way.
Now, don’t make the mistake of concluding that we believe any of this is easy. Running a business is anything ...
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